Premium Business Credit, one of the leaders in obtaining business credit for their clients, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Achieved a Click Through Rate of 0.19% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 27%
Return on Investment of 372%
Social shares by network
To avoid over-targeting existing clients while increasing the conversion rate of new visitors.
A dynamically innovative digital media suite that allows visitors to be retargeted based on the paths they took last and what they spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular information. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.19%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 27%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 372%.
27% less CPA
From The Client
“These guys have built such a strong online presence for us that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”